Thursday 14 July 2016

Our House, 1909

The Ottawa Evening Journal, Saturday Sept. 11 1909



 This pastiche of a Queen Anne Revival house was published as a full-page domicile-themed advertising feature on on page 10 of the September 11 1909 Ottawa Evening Journal. It looks like the sort of thing one can still find in Sandy Hill and the Golden Triangle, perhaps more so.

 I came across this gem while hunting for information about F.X. Laderoute, hence the highlight on his name. Laderoute was a respected member of Ottawa's real estate community and was instrumental in the early development of Overbrook. He also kept pigeons and grew prize-winning peonies.

 Festooning the awnings and dormers, the gables and gambrels, the pediment, the porch, and nearly every window are twenty ads for products and services related to the building, buying, cleaning, heating, and painting of houses — and then the cooking of dinner. I assembled this view from fourteen oversized screenshots and tarted up the sharpness and levels somewhat. View full-size to see who was flogging their wares in 1909.

 And now, with a house that size, shouldn't those two head indoors and make some more babies?

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